News

  • amh_news_firstchoiceabayas_300913
    12th September 2015
    First Choice Abayas – from classic to catwalk
    In 2000 First Choice was established in Abu Dhabi and revolutionised the regional Abaya and Shayla market. Designers were brought in who used a range of new materials and tailoring techniques to create unique collections all hand crafted in the UAE. The approach put the UAE at the forefront of Abaya manufacturing a position it has held for a number of years.